Discover the secret sauce to social media marketing success, by learning from the best in the world.
We’ve analyzed over 2000+ winners over the past four years of Cannes Lions festival of creativity in order to find the underlying reasons for successful social media marketing. This report highlights the findings from 2012-2015 and shows the trends we’ve seen in this years winning cases. Our aim is to help marketers everywhere do their job better in the era of social media: to help them build social brands.
Some highlights include:
- 2 out of 3 winners have social media at the core of the campaign, which is a huge leap from last year’s 44%.
- Half of all social media campaigns are also content marketing campaigns, which means these two are tightly intertwined.
- Hashtags mark every fourth social media campaign, which means the majority of them succeed without one.
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