DON’T SNAP AND DRIVE – NESTE

Client: Neste

Brief

To make the young audience talk about safety

Insight

You can reach young people only on their own soil and with a credible message

Idea

Don’t Snap and Drive – A Native Campaign which takes advantage of influencers in Snapchat

Execution

The usual My day -posts from three Snapchat influencers lead them to traffic and get a dramatic turn, the broadcasts stop all the sudden and continue again after a long time from the hospital bed.

Tulokset

Gold from European Excellence Awards 2016 in Social media -category, a honourable mention from Grand One and Communications Awards 2016, plenty of short listings, numerous news articles, more than 42 000 viewers, which represents more than 7 % of target group, without paid media. Traffic accidents of the young decreased by almost 20% compared to the previous year.
Reach was over 7% from target market in one day
0€ paid media
Traffic accidents of the young decreased by almost 20%

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