MÖKKILOKIT – KESKO

Client: Neste K-Asemat

Brief

To do a social media campaign for summer 2017 that supports sales and extends from online to gas stations.

Insight

Everyone knows the friends or relatives who always "accidentally" come to the cottage visit with empty hands.

Idea

In this summer, a new species of birds - Cottage gull will be introduced to Finns. That does not have to be you if you drive through the Neste K Station.

Execution

The campaign, designed and implemented like a nature document, was launched with three species presentation videos and the story deepened along the summer with activating contents.

Results

The campaign that started from social media was expanded to outdoor advertising, prints and stations. Videos got over 1.5 million video views and over 50 000 people watched the video completely and meme pictures got over 100 shares
Price of one video view 0,009€
50 000 people watched the video completely

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