References
Pingviini Ice Cream – Nestle

Pingviini Ice Cream – Nestle

Client: PINGVIINI’s journey to becoming a Social media brand

Brief

To make social media a considerable media for the grocery brand that is remarkably present in the everyday lives of consumers

Insight

Continuous concepts absorbed from the social media conventions, effective paid social media as a support = great results

Idea

The most innovative social media content in the ice cream market: Pinkku Photobomb and Jokapäiväiset Litraset

Execution

"Always on" -concepts that react to current events even within a day and absorb consumers' own content.

Results

: In about a year, organic reach grew by over 143 % to 1.8 million and engagement increased by 153% to nearly 100 000.
Organic reach 1,8 million
Engagement 92 000

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