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Whitepaper - World-Class Lessons on Social Media Marketing - Cannes Lions 2019

WHITE PAPER: WORLD-CLASS LESSONS ON SOCIAL MEDIA MARKETING

We’ve analyzed over 4,500 winners over the past eight years of Cannes Lions festival of creativity in order to find the underlying reasons for successful social media marketing. This report includes both the longterm findings from 2012-2019 and a deep dive into this year’s winning cases. Our aim is to help marketers everywhere do their job better in the era of social media: to help them build social brands. Some highlights include:

  • 89% of the winners have social media at the core of the campaign.
  • 89% of the social media winners have a real-life element built-in: something being done or built in the real world.
  • 81% of the social media winners use real people as the faces for the campaign.






Whitepaper - World-Class Lessons on AI in Marketing - Cannes Lions 2019

WHITE PAPER: WORLD-CLASS LESSONS ON UTILIZING ARTIFICIAL INTELLIGENCE IN MARKETING

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