WORLD-CLASS LESSONS ON UTILIZING AI IN MARKETING – DOWNLOAD THE REPORT
The most recent research by Kurio focuses on the use of artificial intelligence in marketing. Its utilization has almost doubled over the last couple of years being the basis of the most successful marketing campaigns in the world. “We felt that the domestic market now needs concrete help and successful examples that make it easier to justify decisions regarding utilizing AI in marketing and communications,” says the CEO of Kurio, Tommi Opas, who has argued for the potential use of AI in creative processes at the Institute of Artificial Intelligence at Auckland’s Polytechnic.
The research analyzes more than 1,600 Cannes Lions winning campaigns from 2016 and 2017. 7% of last summer’s winning campaigns have used AI as part of the idea or its execution. In addition to the results of the research, the report includes 40 winning campaign presentations.
Download the report from here.
To learn more about the research, please contact:
tommi [at] kurio.fi
+358 40 1833256
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