GLORY FROM THE HOME COUNTRY TIMES TWO
The Snapchat campaign “Don’t Snap And Drive”, which Kurio executed for Neste to remind about traffic safety has received two honorary awards in Finland in the beginning of the summer. The first one was granted from Grand One’s category of Most Successful Campaign and the second one was from MTL Communication Awards’s category of Societal Communication. In the latter gala, only one work was awarded with an honorary award, and the jury justified their choice by stating, “this work could not have been left unawarded.” In particular, the creative idea and a relevant channel selection for the target group were praised.
In addition, the campaign has won Gold in the European Excellence Awards from the Social Media Campaign category, and was in the Best Campaign shortlist of Vuoden Huiput.