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White papers by Kurio

WHITE PAPER: WORLD-CLASS LESSONS ON SOCIAL MEDIA MARKETING

We’ve analyzed over 5,000 winners over the past nine years of Cannes Lions festival of creativity in order to find the secret sauce for social media marketing. This report includes both the longterm findings from 2012-2021 and a deep dive into this year’s winning cases. Our aim is to help marketers everywhere do their job better in the era of social media: to help them build social brands. Some highlights include:

  • 86% of the winners have social media at the core of the campaign.
  • 92% of social media winners are what we call act marketing: doing something, not just saying
  • 55% of social media winners engage people using altruism as the motivator






WHITE PAPER: WORLD-CLASS LESSONS ON AI IN MARKETING

Over the past years we’ve been studying the Cannes Lions winning campaigns from an AI point-of-view.

This year, we had the privilege to share our findings in a keynote at Cannes Lions. And it sure wasn’t the only AI session in Palais des Festivals. There were altogether 28 of those covering the subject, 11 of them with the two-letter acronym in the headline.

The report comes with our key findings and world-class case examples.






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