White papers by Kurio
WHITE PAPER: WORLD-CLASS LESSONS ON METAVERSE IN MARKETING
Metaverse became a hot topic in October 2021 as Facebook changed its name to Meta. The latest publication of our ten-year-old research program is the first one to study the role of the metaverse in the winning work of Cannes Lions. The analysis consisted of the winners from all the 31 categories, totalling to 421 campaigns.
This report will reveal how marketers can embrace this buzzword in all its different forms, from AR to VR, and from cryptos to avatars. Press start to play!
WHITE PAPER: WORLD-CLASS LESSONS ON SOCIAL MEDIA MARKETING
We’ve analyzed over 5,000 winners over the past ten years of Cannes Lions festival of creativity in order to find the secret sauce for social media marketing. This report includes both the longterm findings from 2012-2022 and a deep dive into this year’s winning cases. Our aim is to help marketers everywhere do their job better in the era of social media: to help them build social brands. Some highlights include:
- 87% of the winners have social media at the core of the campaign.
- 93% of social media winners are what we call act marketing: doing something, not just saying
- 54% of social media winners engage people using altruism as the motivator