WHITE PAPER: WORLD-CLASS LESSONS ON SOCIAL MEDIA MARKETING
WHITE PAPER: WORLD-CLASS LESSONS ON SOCIAL MEDIA MARKETING
We’ve analyzed over 4.100 winners over the past seven years of Cannes Lions festival of creativity in order to find the underlying reasons for successful social media marketing. This report highlights the findings from 2012-2018 and shows the trends we’ve seen in this year’s winning cases. Our aim is to help marketers everywhere do their job better in the era of social media: to help them build social brands.
Some highlights include:
- 83% of the winners have social media at the core of the campaign, which is a tremendous growth from the 20% in 2012
- 68% of the social media winners have a real-life element built-in: something being done or built in the real world either to make the campaign happen or as a result of the campaign
- 38% of the social media winners rely on altruism as the motivator for engaging the audience
Fill in the form to download the report now!