REPORT: World-Class Lessons On Social Media Marketing – Cannes Lions 2025 Edition
Our annual “World-Class Lessons on Social Media Marketing” is here – it’s time to learn from the very best.
With 7000+ Cannes Lions winners analyzed over the past thirteen years, the report reveals how top global brands are winning with social-first strategies – and decodes what success looks like in 2025.
Influencer-led ideas, real-time activations, user-generated content, and purpose-driven storytelling stood out. This year, campaigns that prioritized authenticity and participation saw the highest engagement (and the most Lions).
Whether you’re building a campaign or refining your strategy, this report delivers actionable insights on what it takes to stand out and scale impact in today’s social-driven marketing landscape.
>> Get the World-Class Lessons On Social Media Marketing – Cannes Lions 2025 Edition now