REPORT: Influencer Marketing Maturity Model
Influencer marketing has become an inseparable part of marketing, no matter the industry. Our latest report on Cannes Lions 2025 winners shows there was a 2-fold increase in influencer-first campaigns compared to the year before.
But IM being a rather new discipline within marketing, there are as many ways of doing it as there are marketers. At SAMY, we’ve seen the whole learning curve, us being among the first players in the IM field. We’ve dubbed the current stage “Influencer Marketing 4.0” — and in our latest report we show the way towards that, no matter your starting point.
In this whitepaper, we’ll help you discover your influencer marketing maturity across four key categories: Selection, Strategy, Creativity, and Reporting. You will get practical tips and a proven methodology to level up by combining creators, social media, and digital culture. Are you ready? Let’s go.
>> Download the whitepaper