REPORT: Social Media Marketing Trends 2021

16 agencies from thenetworkone, the world’s leading independent agency network, share their trend forecasts on social media marketing, which was the big winner of the media mix globally in 2020.

The key social media marketing trends for 2021 include social commerce, live streaming and TikTok. Influencer marketing will grow in importance, and the collaborations become both longer and more strategic. Purpose-driven brands will thrive on social also in 2021. These and many other insights are found on the Social Media Marketing Trends 2021 report published today by the world leading independent agency network thenetworkone and its member Kurio, an award-winning social media agency.

The insights were gathered by interviewing 16 social media marketing experts from 16 award-winning independent agencies. The respondents are from countries as diverse as China, USA, Germany, UK, Sudan, South Africa, Singapore, and Romania. The interviews were done in December 2020.

All the respondents are using social media to help their clients do better communications, marketing, and eventually, business. They don’t work with any particular social media platform or service-provider, thus their insights come from an objective point-of-view. Coming from not only different countries, but also different types of agencies, their answers offer a 360 view of social media marketing for the upcoming year.

See the report below (or download the hi-res pdf):

We would like to thank all the experts who gave their time and shared their insights: Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.

Hope you all enjoy the report and find it as valuable as we did compiling it.


Jari Lähdevuori

Creative Director & Partner
Kurio // The Social Media Age(ncy)
jari [at]
+358 (0)50 530 6630

Julian Boulding
Julian.Boulding [at]
+44 (0)778 892 22 99


The world’s leading independent agencies network. With over 1,200 agencies in 115 countries, thenetworkone is uniquely suited to find you the right agency partner in whichever market you need. Our best-in-class agencies can provide advertising, PR, media, digital, events, branding and design, B2B and B2C solutions, plus anything else you might require.

Kurio // The Social Media Age(ncy)
We are a social-first creative agency based in Helsinki, Finland. We deliver results whether it is bigger profits, increased sales, reduced media budgets or globally acknowledged campaigns that move people with insight and creativity. We believe social media has changed the way marketing works – for good. Proud to be part of thenetworkone and named as the Agency Of The Year 2020 in European Excellence Awards, SABRE Awards EMEA and Finnish Comms Awards.

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