Research: Trends of Social Media Marketing in 2018

Published for the 6th year in a row, our Trends of Social Media report summarizes the development of social media in the upcoming year with seven issues that everyone in the business world should know. In addition, the review provides a closer look at ten guidelines for people who work among social media marketing. The guidelines work as a checklist in daily work life.

For the report, we interviewed 27 Finnish marketing specialists from various fields – this year they are both old acquaintances and new talents. Thanks to all of them for their time and thoughts.


The goal of our report has always been to point the way for a Finnish marketer to successfully utilize the social media in the upcoming year. May this be fulfilled this year, as well. The report is in Finnish.


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