Kurio’s Strategy Director to the jury of Cannes Lions’ sister festival Dubai Lynx as the only Finn
Elli Tuominen, Kurio’s Strategy Director, is the only Finn who has been named in the jury of Cannes Lions’ sister festival Dubai Lynx. She is a part of the five-person jury in the Brand Experience & Activation, Outdoor, Mobile & Digital category that chooses the best creative campaigns in the MENA region. The winners will be awarded in March in Dubai.
Brand Experience & Activation, Outdoor, Mobile & Digital is the biggest category of the competition. Hundreds of campaigns will be reviewed by the jury during three days.
“It is a great honour to review the best work in the MENA region and at the same time share some Finnish outlook with the world. My judgment will emphasize especially the interactiveness of ideas – an idea that has been made interactive in its heart and soul is different in many ways than a classic good advertising idea,” states Tuominen.
“Dubai Lynx is indisputably one of the world’s largest creative festivals and plays a major role in defining the direction of the industry in the coming year. I am proud to be a part of this task.”
For further information, contact:
Tommi Opas, CEO
+358 40 1833 256, tommi [at] kurio.fi