REPORT: Social Media Marketing Trends 2023

Predictions by 25 agencies from thenetworkone, the world’s leading independent agency network, were compiled into a 100-page report to shed some light on the changes in social media.

The most important social media trends for marketers in 2023 range from social search to the rise of niche creators, and from predictive analytics to virtual influencers. B2B companies will also make good use of social: especially by humanizing their communications and leveraging influencers. These and other key insights are found in a new report by the world’s leading independent agency network thenetworkone and its member Kurio, an award-winning social media agency.

The insights were gathered by interviewing 40 social media marketing experts from 25 award-winning independent agencies. The respondents are from countries as diverse as China, USA, India, UK, Nigeria, Germany, Japan, Chile, South Africa, Mexico, and Romania. The interviews were conducted in December 2022. Coming from not only different countries, but also different types of agencies, their answers offer a 360 view of social media marketing for the upcoming year.

See the report below (or download the hi-res pdf):

We would like to thank all the experts who gave their time and shared their insights (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe “Peluche” León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer  & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights

Hope you all enjoy the report and find it as valuable as we did compiling it.


Jari Lähdevuori

Creative Director & Partner
Kurio // The Social Media Age(ncy)
jari [at]
+358 (0)50 530 6630

Julian Boulding
Julian.Boulding [at]
+44 (0)778 892 22 99


The world’s leading independent agencies network. With over 1,200 agencies in 115 countries, thenetworkone is uniquely suited to find you the right agency partner in whichever market you need. Our best-in-class agencies can provide advertising, PR, media, digital, events, branding and design, B2B and B2C solutions, plus anything else you might require.

Kurio // The Social Media Age(ncy)
We are a social-first creative agency based in Helsinki, Finland. We deliver results whether it is bigger profits, increased sales, reduced media budgets or globally acknowledged campaigns that move people with insight and creativity. We believe social media has changed the way marketing works – for good. Proud to be part of thenetworkone and named as the Agency Of The Year 2020 in European Excellence Awards, SABRE Awards EMEA and Finnish Comms Awards.

Subscribe newsletter

Thank you for subscribing!

Jutellaan kasvotusten niin kerromme lisää!

Ota yhteyttä