CAVERION // FINLAND’S ENERGY-WISEST SCHOOL
Client: Caverion
BACKGROUND
Caverion, a major player in Finland’s building technology sector, faced a pressing challenge: recruiting new talent at a rate of one person per day. However, the industry’s reputation—often associated with issues like poor indoor air quality and never-ending construction projects—made attracting young professionals difficult. To shift this perception, Caverion sought to highlight its role as an innovator in sustainable living environments, a value that strongly resonates with younger generations.
OBJECTIVES
1. Enhance employer branding – Shift public perception from an outdated industry image to a forward-thinking, sustainable company. // 2. Engage the younger generation – Use interactive and educational experiences to create excitement around sustainable construction and energy-efficient buildings. // 3. Boost job applications – Leverage the campaign to increase interest in careers at Caverion.
STRATEGY
Amid rising concerns about energy efficiency and sustainability, Caverion leveraged a unique educational initiative to engage future generations. By tapping into the digital world of Minecraft, a platform widely popular among young students, the company created an immersive learning experience that transformed the way they think about energy efficiency.
IDEA
Caverion launched Finland’s Energy Wisest School, an unprecedented national challenge inviting students across the country to redesign their schools using energy-smart principles in Minecraft. The initiative encouraged creative thinking about eco-friendly construction, making sustainability education more engaging and accessible.
CROSS-DISCIPLINARY COLLABORATION
Collaboration with key partners – the project united three influential organizations: Caverion, providing students with guidance on energy efficient construction. Microsoft, which provided the Minecraft Education platform, together with Finland’s leading Minecraft influencer, Paqpa, who helped spread awareness and excitement among students. City of Oulu, whose educators integrated the challenge into the school curriculum.
RESULTS
Massive engagement – Hundreds of schools participated, involving thousands of students across Finland. // Extensive media coverage – The campaign reached an audience twice the size of Finland’s population, generating widespread awareness. // Employer branding success – Job applications to Caverion increased by 54% in just one month, demonstrating a clear impact on recruitment efforts.
CREDITS
CLIENT: Caverion, Microsoft, City of Oulu // CREATIVE AGENCY: Kurio // PRODUCTION: Kurio and Ilona IT // MEDIA AGENCY: Kurio
LINKS
CASE-STUDY: See above or go to https://vimeo.com/1054038421
x2 FINLAND'S POPULATION IN MEDIA COVERAGE
+54% IN JOB APPLICATIONS
100s OF SCHOOLS, 1000s OF STUDENTS