Kurio

Cannes Lions
REPORT: 5% of Cannes Lions winners tapped into generative AI

5% of all the Cannes Lions 2023 winners tapped into generative AI. The most common way to use gen-AI was to crate images, with 3% of the Cannes winners capitalized on it. Looking at the specific image-generation tools, Stable Diffusion was most widely used, followed by DALL-E 2 and Midjourney. “Even if you weren’t familiar […]

Cannes Lions
REPORT: 89% of Cannes winners use social media – real actions and people rule

Nine out of ten Cannes winners utilize social media as a core element of campaign states the latest edition of “World-Class Lessons on Social Media Marketing” report, which has been published since 2012. “We now find ourselves in an era where social media marketing is mainstream, ubiquitous even,” says Jari Lähdevuori, Creative Director of Kurio […]

News
Three SABRE awards for Kurio

Kurio got awarded three awards at the world’s largest comms awards show, the SABREs. Two of them for Wärtsilä Energy’s campaign Europe’s Energy Future and one for Fazer Remix’s liquorice candy launch. The awards were handed out at the gala in Frankfurt on Thursday 23rd March. Category: Multi-Country ProgrammeClient: Wärtsilä EnergyCampaign: Europe’s Energy FutureCreative agency: […]

References
WÄRTSILÄ // EUROPE’S ENERGY FUTURE
News
KURIO’S GROWTH THE FASTEST AND MOST PROFITABLE IN THE INDUSTRY – AND SOME RECRUITMENT NEWS

Timanttinen tiimi hakee tulevaisuuden tähtiä – laita viestiä jo tänään jos tunnistat itsesi.

References
C4D // MONEY MAKES MONEY
News
Kurio listed among the World’s Leading Independent Agencies

 

News
THIS IS KURIO

 

References
NESTE & MANTSINEN // ZERO EXCLUSION
References
NESTE & PONSSE // FINLANDIA BY FOREST MACHINES
News
EEA and ICCO for Kurio: 13 shortlists including 2 Agency of the Year

Two more record-breaking shortlist hauls for Kurio in 2023. Seven from European Excellence Awards and six from ICCO Global Awards. Kurio has been listed as the Agency of the Year finalist in both.

References
WÄRTSILÄ // #LEAPFROGGING4AFRICA
References
HELEN // THIS INFLUENCER DOES NOT EXIST
News
Thinking before sharing? The “Share Good Energy” button makes you reconsider your social media behavior

Helen is changing the “Share” buttons on the internet to “Share Good Energy” buttons. The browser plugin which does the trick is part of the “Spreading Good Energy” campaign by Helen, one of the leading energy companies in Finland. As the name suggests, the campaign focuses on sharing positive energy from person to person. When […]

News
A record-breaking shortlist from DCA to Kurio and clients

Helen, Fazer and Wärtsilä Energy score a total of eight shortlists at DCA with campaigns by Kurio. The Berlin-based Digital Communication Awards is an awards show that recognises the best digital campaigns in Europe. The awards will be given in a virtual gala on September 29th. The eight shortlists were given for three campaigns, in […]

Cannes Lions
RSVP: Cannes Lions beach by Kurio x LBB

QU’EST-CE QUE C’EST? We’re proud sponsors of the LBB Beach at Cannes Lions – and you’re invited! After years of intensive research (ten years and fifteen whitepapers) and lecturing (at the Academies and main festival agenda), it is time we took our Cannes Lions collaboration to a new direction. (Not forgetting the old ones, thou.) […]

News
AI turns a children’s book heroine into a virtual influencer

Studies show that parents need a helping hand in explaining energy related matters to their kids. Helen, one of the biggest energy companies in Finland, released a children’s book and gamified content that offer novel ways to teach the energy transition. To spread the story online, the book’s protagonist was turned into a virtual influencer […]

News
REPORT: Social Media Marketing B2B Trends 2023

Predictions by 25 agencies from thenetworkone, the world’s leading independent agency network, were compiled into a 100-page report to shed some light on the changes in social media specifically in the B2B sector.
 The most important social media trends for B2B marketers in 2023 range from social search to acknowledging the entire sales funnel starting […]

References
TUTTI FRUTTI // THE GNOMIFIED LAUNCH
References
FAZER // REMIX IS THE NEW BLACK
News
REPORT: Social Media Marketing Trends 2023

Predictions by 25 agencies from thenetworkone, the world’s leading independent agency network, were compiled into a 100-page report to shed some light on the changes in social media. The most important social media trends for marketers in 2023 range from social search to the rise of niche creators, and from predictive analytics to virtual influencers. […]

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