Kurio

5% of all the Cannes Lions 2023 winners tapped into generative AI. The most common way to use gen-AI was to crate images, with 3% of the Cannes winners capitalized on it. Looking at the specific image-generation tools, Stable Diffusion was most widely used, followed by DALL-E 2 and Midjourney. “Even if you weren’t familiar […]

Nine out of ten Cannes winners utilize social media as a core element of campaign states the latest edition of “World-Class Lessons on Social Media Marketing” report, which has been published since 2012. “We now find ourselves in an era where social media marketing is mainstream, ubiquitous even,” says Jari Lähdevuori, Creative Director of Kurio […]

Helen is changing the “Share” buttons on the internet to “Share Good Energy” buttons. The browser plugin which does the trick is part of the “Spreading Good Energy” campaign by Helen, one of the leading energy companies in Finland. As the name suggests, the campaign focuses on sharing positive energy from person to person. When […]

Helen, Fazer and Wärtsilä Energy score a total of eight shortlists at DCA with campaigns by Kurio. The Berlin-based Digital Communication Awards is an awards show that recognises the best digital campaigns in Europe. The awards will be given in a virtual gala on September 29th. The eight shortlists were given for three campaigns, in […]

QU’EST-CE QUE C’EST? We’re proud sponsors of the LBB Beach at Cannes Lions – and you’re invited! After years of intensive research (ten years and fifteen whitepapers) and lecturing (at the Academies and main festival agenda), it is time we took our Cannes Lions collaboration to a new direction. (Not forgetting the old ones, thou.) […]

Studies show that parents need a helping hand in explaining energy related matters to their kids. Helen, one of the biggest energy companies in Finland, released a children’s book and gamified content that offer novel ways to teach the energy transition. To spread the story online, the book’s protagonist was turned into a virtual influencer […]

Kurio got awarded three awards at the world’s largest comms awards show, the SABREs. Two of them for Wärtsilä Energy’s campaign Europe’s Energy Future and one for Fazer Remix’s liquorice candy launch. The awards were handed out at the gala in Frankfurt on Thursday 23rd March. Category: Multi-Country ProgrammeClient: Wärtsilä EnergyCampaign: Europe’s Energy FutureCreative agency: […]

Predictions by 25 agencies from thenetworkone, the world’s leading independent agency network, were compiled into a 100-page report to shed some light on the changes in social media specifically in the B2B sector.
 The most important social media trends for B2B marketers in 2023 range from social search to acknowledging the entire sales funnel starting […]

Predictions by 25 agencies from thenetworkone, the world’s leading independent agency network, were compiled into a 100-page report to shed some light on the changes in social media. The most important social media trends for marketers in 2023 range from social search to the rise of niche creators, and from predictive analytics to virtual influencers. […]

87% of Cannes Lions 2022 winners used social media as a core element of the campaign, states the ”World-Class Lessons on Social Media Marketing” by Kurio and Cannes Lions. In channel-specific campaigns TikTok reigns as the winner. 6% of all the social media winners were built for TikTok. More than 5,000 winners have been analyzed […]

11% of Cannes Lions 2022 winning work were metaverse-related, states the “World-Class Lessons on Metaverse in Marketing” report by Kurio and Cannes Lions. The latest publication of the ten-year-old research program is the first one to study the role of the metaverse. The analysis consisted of the winners from all the 31 categories, totalling to […]

21 agencies from thenetworkone, the world’s leading independent agency network, share their trend forecasts on social media marketing. The 133-page report identifies six key trends in social media and influencer marketing – as well as regional differences in major markets such as China, and specialist areas such as healthcare. For sure, it covers some of […]