Kurio

On April 1st we claimed we’d done something outrageous: a one-piece chocolate tablet. And obviously, people thought it was an April Fools’ joke – and hundreds of people commenting on the Instagram post, wishing it was real. Because who hasn’t sometimes said (lied!) to themselves: “I’ll only have one piece”. But 24h later we dropped the one-piece for reals. And the internet blew up – as did results.

Rakensimme kampanjan suomalaisten herkullisimmista keittiömokista, painottaen ruoanlaiton iloa ja lempeyttä – syntyi Lempeyden resepti